Microgaming Rebrands as Apricot – A New Era has started!
Microgaming, a top provider of online gambling systems, services, and platforms, has made changes to Play It Forward and corporate websites. The company has been expanding its worldwide presence since 1994 and is now known for creating innovative solutions.
The company based in Isle of Man announced on Wednesday that it plans to maintain ownership of a range of public and private assets while focusing on the interactive gaming and gambling sector. The rebranding will allow the company to transition into an “investment vehicle” and explore broader opportunities in the interactive gambling and gaming industry.
Apricot Investments, formerly known as the company, has strategically chosen to rebrand in order to redefine its image. The new name represents a fresh start, progress, and a contemporary image. CEO Stephen Fisk believes that this rebranding is crucial for achieving future growth objectives. With his extensive experience, he is confident in guiding the company towards success in its upcoming stage of evolution.
Microgaming’s platform technology is utilized by Games Global as a supplier, with a focus on key partners like Betway, owned by Super Group, in the sports and casino sector.
Apricot to Refocus on Core Platform Services and Customized Solutions
Microgaming has experienced significant transformations in recent years. In 2020, the Microgaming Poker Network (MPN) shut down, while Games Global took over its Quickfire platform and extensive game collection in 2022. Despite the company’s PR strategy being centered on casinos and slots for the past decade, the sale of the Quickfire platform was seen as a substantial shift. Nevertheless, Chief Executive Stephen Fisk stated that it is not a complete change in direction, but rather a concentration on the company’s original successful practices.
Apricot will continue offering its complete software platform. The company will maintain its emphasis on monitoring the market for services, content, and products. Delivering customized services to a limited number of partners still necessitates cutting-edge solutions. Microgaming aims to return to its fundamental role as a platform provider while acknowledging that casinos play a significant role in their revenue and customer base.
Does the company licenses changes now?
Microgaming (now Apricot) has established partnerships with various industry leaders such as TechConnect, Viadex, Derivco, and Continent 8 over the last thirty years. These collaborations have allowed Apricot to enhance its services for customers and successfully navigate the evolving gaming and regulatory environment. The company’s dedication to building strong relationships extends to international governing bodies, with licenses in countries like Greece, Romania, and Sweden, where regulatory bodies oversee its platform technology. The rebranded company will keep the same licenses:
- UK Gambling Commission
- Malta Gaming Authority
- Alderney Gambling Control Commission
- Belgian Gaming Commission
- Swedish Gaming Commission
- Gibraltar Gaming Commission
- Ontario’s Alcohol and Gaming Commission
- Hellenic Gaming Commission
- Romanian Gaming Commission
The platform will continue to allows major online gaming companies to provide games and sports betting to a worldwide audience in a simple and accountable way.
A new era has started!
Microgaming has been at the forefront of implementing positive changes in both the environment and business practices since its establishment. Over the last three decades, the iGaming industry and the Microgaming brand have undergone substantial changes, such as transitioning to online platforms and adapting to new gambling regulations in various countries.
